Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com

I spent 30+ years in sales and business development — 20 of them specifically in EdTech and workforce learning. I've built sales teams from scratch, led functions through PE and VC-backed growth, set up new market sectors, and helped businesses operationalise GTM plans that actually get executed.
I started Blueprint because I kept hearing about the same problems. Good businesses, good products, good people — but the sales engine wasn't working. Pipeline looked healthy until you looked closely. Teams were busy but not aligned. Founders were winning deals through sheer energy, but couldn't scale it and couldn't hand it off.
Blueprint's job is to find the blockers and fix them — fast. Quick wins first, because momentum matters, then the foundations that let teams grow and scale.
If you're in EdTech or L&D and your pipeline, team, or revenue trajectory isn't where it should be — I'd love to talk.
At Blueprint, our mission is to help businesses and their people grow, succeed, and reach their full potential. We provide a wide range of services, from sales team health checks to developing and implementing new sales processes and methodologies.
We believe in a collaborative approach to business development and work closely with our clients to understand their needs and deliver tailored solutions that address their unique challenges and opportunities.
Our goal is to empower C-suite executives to align teams with business objectives, drive revenue growth, and foster a culture of continuous improvement. Clients can choose from a range of engagement models based on their needs, budgets, and timelines — from a one-off project to a long-term fractional role, where we become embedded within your team.

James Dixon, Founder — Arcademi
Book a free 30-min pipeline diagnostic
Tell us where your pipeline, team, or revenue growth is falling short — and we'll tell you what we'd look at first. No obligation, no pitch. Just a straight conversation.
Blueprint Sales Engine Ltd